Afcap

A fresh identity for a Swiss-based corporate.

Introduction

sector

Real Estate

AFCAP is a real estate consultancy with a focus on the hospitality sector. They had recently undergone a restructuring in their business and were looking to reflect this in a consolidated and refined brand image.

Solution

Ad Creative

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Landing Page Build

Results

Overview

Branding

We used the Matterhorn, an iconic mountain that falls on the border of Italy and Switzerland as the anchor of AFCAP’s identity refresh.

We did this for various reasons: 1) The business is based in Switzerland 2) The founder has summited that very mountain and 3) The snowcapped mountainscape lends a sense of gravitas to the brand.

We echoed the experience and legacy, symbolised by the mountain, by opting for a royal purple as the primary brand colour. We incorporated unexpected orange accents – to convey the new and dynamic era ahead for the legacy brand.